
Calla & Ivy – Marketing Campaign Results Presentation
Project From, Meta Social Media Marketing Capstone Course
Created By, Cassandra Poniatoski
Calla & Ivy Slide Show Presentation
Calla & Ivy Campaign Results Slides

- Introduction Slide for the Campaign Results

- Goals
- Campaign Objective
- KPI’s

- These are the two creatives used in the campaign for A/B Testing
- The only Difference between the two is that one is for 10% off your order and the other is for Free Shipping.

- Campaign Results
- Return on Ad Spent
- Return on Investment

- Campaign Settings
- Objectives
- Target Audience
- Placement Ads
- Duration of the campaign
- Budget for the Campaign

- The Results of A/B Testing and the winner is Free Shipping
- With a greater the 95% Confidence that it will win again


