Calla and Ivy Social Media Campaign results presentation

Calla & Ivy – Marketing Campaign Results Presentation

Project From, Meta Social Media Marketing Capstone Course

Created By, Cassandra Poniatoski

Calla & Ivy Slide Show Presentation

  • Introduction Slide to Social Media Capstone
  • Goals, Campaign Objective and KPI's
  • Campaign Settings
  • the Creatives used
  • Campaign Results ROAS and ROI
  • The Winning Creative
  • Conclusion and Next Steps
  • The End, Thanks for cheking out my portfolio

Calla & Ivy Campaign Results Slides

Introduction Slide
  • Introduction Slide for the Campaign Results
Goals, Campaign Objective and KPI's
  • Goals
  • Campaign Objective
  • KPI’s
the Creatives used
  • These are the two creatives used in the campaign for A/B Testing
  • The only Difference between the two is that one is for 10% off your order and the other is for Free Shipping.
Campaign Results ROAS and ROI
  • Campaign Results
    • Return on Ad Spent
    • Return on Investment
Campaign Settings
  • Campaign Settings
    • Objectives
    • Target Audience
    • Placement Ads
    • Duration of the campaign
    • Budget for the Campaign
The Winning Creative
  • The Results of A/B Testing and the winner is Free Shipping
  • With a greater the 95% Confidence that it will win again
Conclusion and Next Steps
The End, Thanks for cheking out my portfolio